UX Design
Essentially, UX applies to anything that can be experienced—be it a website, a coffee machine, or a visit to the supermarket. UX Design encompasses any and all interactions between a potential or active customer and a company. A UX designer thinks about how the experience makes the user feel, and how easy it is for the user to accomplish their desired tasks. The ultimate purpose of UX design is to create easy, efficient, relevant, and all-round pleasant experiences for the user.